How to prepare for and carry out effective visits to both the stores in your own business and those of the competition.
We are often asked to take some time out of the office to visit stores, or to do a competitor shop, but it is surprising how many people are not clear on what they should be doing or what to look for, so the purpose of this course is to help you prepare for and undertake really effective visits, to both the stores in your own business and those of your competition, be they physical stores or online selling channels.
Both of these activities provide invaluable insight into the operational and commercial impact of the planning and trading decisions that you, your team and your business have made in the office.
- £95 plus VAT
- 5% discount if you buy 3+ courses
- 10% discount if you buy 5+ courses
- Contact us for large group quotes
What you will learn
- How to create practical plans to prepare for store visits in your own business and those of your competitors
- How to develop meaningful objectives for your visit by analysing relevant information and store performance reports
- How to identify and better understand the customers of your business and your competition
- How to follow up visits and organize your findings into action plans for the benefit of your department and the business
Modules in more detail
- Preparing for a store visit – Why do we visit stores and competitors and how can you research and prepare effectively?
- Conducting a store visit – How do you make the most of the visit, from first impressions, to getting to know your customers and engaging with your retail colleagues.
- Competitor shops – How to research and find out about your competition. Why is this important? Who should be on your list? What should you be looking for and how do you go about researching different types of retailers and selling channels?
- Following up your visit – Why it is so important to follow up after your visits or your research, and to make recommendations which turn into actions
Who it is suitable for
All entry and intermediate level buying, merchandising and planning roles who would benefit from a deeper understanding of the insight to be gained from spending time with retail colleagues, customers and competitors
Price
- £95 plus VAT
- 5% discount if you buy 3+ courses
- 10% discount if you buy 5+ courses
- Contact us for large group quotes
At a glance...
- Four online modules
- Total learning time – 60 minutes
- Gamified self-led learning
- Works across PC, tablet and phone
- Full audio voiceover
- Video and eLearning format
- Digital activities, quizzes and action plans
- Practical application of best practice
- Full access for 6 months
- Developed by retail B&M professionals
- Aligns to current apprenticeship standards
- Digital certificate on completion