European footwear retailer with 500+ stores

Implementing best-practice merchandising

The client wanted to centralise to one executive function in Europe and to introduce best practice merchandising ways of working.

First Friday were asked to help design the new organisation and to implement the merchandising structure.

We developed a new organisational structure with a new consistent approach for planning, merchandising and trading and also developed the competencies for each role. We introduced a range of tools and techniques including WSSI’s, mark-down modelling, hierarchy structures, planning packs, assortment plans and line details. Concepts such as grading, weekly ways of working, trading calendars and branch merchandising structures were established to support development of a trading mentality.

The benefits included an established merchandising and trading team who were now skilled to support the business effectively and enabled the move from a regionally focused model towards European retailing, deriving budgets from coherent history and commercial expectations.

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Any questions?

Get in touch if you want to find out more Contact us

Any questions?

If you’d like to get in touch please call or email us – or fill in the form below.

UK Tel: +44 (0)1494 867106
UK & US enquiries:

UK Office
First Floor, Fairway House, Rear of 64-68 High Street, Great Missenden, HP16 0AN, UK



First Friday Ltd. is registered in England and Wales with Companies House.
Company Registration No.04293694

Registered office: Lower Hollises, Rignall Road, Great Missenden, Buckinghamshire, HP16 9AJ, UK

Any questions about this course?

If you would like to get in touch, please call or email us
or alternatively, send us a message below

+44 (0)1494 867106

First Floor, Fairway House, Rear of 64-68 High Street, Great Missenden, HP16 0AN, UK

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