Natalia Clifford
Merchandising & Training Consultant
Natalia is an experienced retail consultant with over 25 years’ experience working in the Buying and Merchandising industry across numerous product categories. A commercial and analytical Merchandiser, with meticulous attention to detail and a deep knowledge and expertise across the end-to-end planning, buying and merchandising lifecycle, Natalia translates these skills effectively across both digital and store channels.
Since joining First Friday as an associate in 2023 she has been dedicated to guiding and supporting brands to achieve commercial success, driving productivity through simplified tools and processes.
When Natalia isn’t working, she enjoys cheering her two boys on from the sidelines at weekend football matches, and spending time with family and friends.