Charlotte Morton

Charlotte Morton

Training Consultant

Charlotte is an accomplished commercial and strategic merchandising consultant. She joined the First Friday team in 2020 following a long career in merchandising, and has over 20 years’ experience at some of the UK’s best-known multi-channel and pure-play retailers.  

Charlotte has a proven track record in leadership, managing multi-million-pound budgets and driving business growth. She enjoys working at pace and has a particular passion for growing, developing and training teams. During her time as a First Friday Associate, she has been instrumental in designing and delivering training for a number of leading UK retailers and for a luxury retail chain in Central America. 

In her free time, Charlotte enjoys being outdoors – especially in the countryside with her family – and is currently training her dog in agility.  


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